Sugar Beach is a long stretch of sand located at the north end of Kihei toward Maalaea Harbor in Maui's south shore. The fine white sand is ideal for walks and sunbathing. There are also numerous trees which provide shade and great spots for picnics.
The beach's name refers to the fact that a wharf was built on the area to service Henry Baldwin's Kihei Sugar Plantation in 1899. Today, only a portion of the pier is left.
While the water is generally gentle in this beach, caution is advised to swimmers as there is a reef not far from shore. Sugar Beach is also a popular spot for canoeing and is a favorite location for practicing and competitions especially during weekends.
Another popular water activity in this beach is wind surfing. It also offers spectacular sunset views.
Apart from a parking lot and portable toilets, there are no other facilities at this beach.